eWASA Mascot Universe — Proposal

Mascot universe & comic concept pitched to eWASA.

eWASA (the e-Waste Association of South Africa) is a Producer Responsibility Organisation we initially approached about a potential partnership/sponsorship for our T2T Eco Heroes comic series. Out of that conversation came their interest in building their own character-led platform. Without a formal brief, we proactively developed this concept — a full mascot universe (Byte, EEE, Kinetic, the Resource Rangers), early story beats around illegal dumping and e-waste, and the framework for a comic series and hosting platform. The response was strong enough that discussions are now underway for us to deliver their future brand mascots across all branding, marketing and projects, plus the comic series and platform.